General consensus indicates that the public still thinks of CPAs as leaders primarily in audit, accounting and taxation. Many people don't realise that our profession has changed, moving with time to provide services in different areas.

In reality, in the increasingly sophisticated business environment, CPAs must continue to evolve to meet the changing demands of a competitive marketplace. In a nutshell, we have to offer strength beyond numbers.

As a CPA firm, our role is not merely to provide information. We translate information for account users so they can make effective decisions, and add value to information by providing assurance on it. Our role is to be the pre-eminent accountancy professionals in knowledge management and in leveraging knowledge for effective decision making.